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Christina lives in Seattle with her husband, artist Joie Calio (7Horse, dada). They have two daughters, living in Seattle and Los Angeles. A graduate of the University of Washington, Christina started her career in LA leading international marketing and sales at Geffen Records from 1986-2000, touring with bands from Guns N’ Roses to Nirvana.
In 2000 she took a position at Microsoft leading music business development first at Windows and then at MSN, Zune, and Xbox as the music industry transitioned from a physical music business (CDs) to digital (MP3s).
In 2017-2018 she left Microsoft to found Calio Music, advising businesses and artists at the intersection of music and technology; and worked at Fender to launch Fender Play, a subscription for online guitar lessons.
Today, she is the Co-Founder of AR/VR startup Popins www.popins.io and supports three non-profits in Seattle
We talked about the following and other items
The Music Industry
Christina’s Social Media
Christina’s Linkedin: https://www.linkedin.com/in/christinacalio/
Christina’s Instagram: https://www.instagram.com/christinamcalio/
Christina’s Twitter: https://twitter.com/ccalio
Christina’s FB: https://www.facebook.com/christina.calio
Christina’s Email: Email: firstname.lastname@example.org
Company Website: www.popins.io
Company Instagram: https://www.instagram.com/popinsdotio/
Company Twitter: https://twitter.com/popinsdotio/
I would say just keep going and keep a sense of humor. There are a lot of sticky situations that we all find each other in and someone told me once, I think it was wedding advice. Try to find something to laugh about. That and music, don't forget music if you're down.